The audit as foundation of your digital strategy
The audit is the central pillar of any successful digital marketing strategy. It enables us to understand who you are and where you want to go. A precise understanding of your positioning and objectives gives us the means to draw up an appropriate action plan and guide you towards the most effective web tools. By adjusting these strategically, we maximize your return on investment, ensuring that every action contributes to your company’s growth.
Communicating the right message to the right target
Your budgets aren’t unlimited. It’s essential to allocate them wisely and deliver relevant messages in a targeted way. The start-up audit is essential to maximize the impact of your digital strategy and optimize your return on investment. At Bluetime, we work in two key phases:
- A discovery meeting with a sales representative to precisely identify your activities, priorities and needs.
- An in-depth phase with a digital project manager, who will provide you with a comprehensive audit report.
What does your strategic audit include?
Our initial assessment is broken down into four main pillars.
Analysis of your business activities
What elements stand out in your evolution over the last few years? What are your development opportunities? Which products or services would you like to promote? Whether you’re a well-established company or just starting up, these are all questions we explore with you to guide you towards growth drivers that match your operation and budget.
Profiling your customer base
Together we examine the profile of your best customers: their age, gender, geographical location, purchasing power… We try to gain an in-depth understanding of the criteria behind their purchasing decisions, from both a rational and emotional point of view. Only by combining these two approaches can we successfully communicate to attract attention, seduce and convince your audience to choose your products and services.
Analyzing your competition
Positioning yourself and highlighting your strengths also involves analyzing the communication and positioning of your closest competitors. The first step in this analysis is to select quality competitors, then understand their strengths and weaknesses. The second step is to explore their communication methods to, possibly, draw inspiration from certain points and, above all, enable you to stand out from the crowd.
Your specific positioning
After going through your development objectives together, the different types of customers you want to address and the various ways your competitors are positioned, we carry out your SWOT (strengths, weaknesses, opportunities and threats) analysis and define your company’s identity, mission and values. You’ll then receive a comprehensive positioning report covering all these elements.
Let's develop your digital strategy
Based on this assessment, we draw up your digital communications strategy, including a “tone of voice” and adapted visuals, which may include various tools:
Want to boost your company’s online presence and visibility, but don’t know where to start? Our Brussels-based marketing agency supports SMEs in French-speaking Belgium with comprehensive, personalized strategic audits. Contact us to benefit from an in-depth analysis of your positioning and lay the foundations for a digital strategy aligned with your objectives.